“This gives us the chance to invite tens of thousands of people to come to a carol/Christmas service in their community. We are going to run the radio campaign, publicising the Christmas near you website, which will have all our churches services listed. This campaign is a wonderful opportunity to connect with people who don’t usually come to church and invite them to share in our celebrations at Christmas. It’s a huge missional opportunity!”
Once again, ChurchAds.Net have produced two powerful, amusing 30 second radio ads for Christmas 2011 as part of our five-year strategy to ram home the simple slogan "Christmas Starts With Christ" to a country which has never been in greater need of a message of hope. Hear them attached to this email! We've chosen a "high fashion" theme - after all, where will most non-churchgoers be in the run-up to Christmas? On the High Street. Imagine the power of hearing these two ads floating out of shops in your town or city ...
But without your help, these ads won't get on the radio, and won't be heard.
Whether or not you've used radio in the past, consider this - repetition works. Advertising works. Alpha's proved that - after 7 years of advertising, they had 24% national awareness. These days, even many non-churchgoers know what Alpha is.
Radio also works. Back to Church Sunday saw an increase of "returners" from 37,000 to 82,000 the first year they used radio advertising - an increase of 121%. Radio is still the most cost-effective method of reaching outsiders and changing the church's image. And it's the UK's most trusted medium - ahead of TV, web and print. 92% of people listen - and at local level, most of them listen to their local commercial station, not BBC.
This campaign is mission, pure and simple, in a way unmatched by any other current initiative - yes, even online - in that it is certain to reach complete outsiders. Even social networking cannot guarantee that. Surely such a possibility should be top of any communications agenda?
And it need not be expensive. £1,000-£1,500 will get a campaign on most local stations. Share the load - 10 churches to give £100 each? Consider asking your Missions Department to chip in! Or the Bishop may want to dip into a discretionary fund. Or share ecumenically with other denominational leaders in the area. We can stage a short "roadshow" presentation for you, and even get you a free lunch while you watch it!
There is still time. If you'd like to find out more, and think you can either act as ChurchAds.Net "rep" and collect the money, or at least donate before December 1, please get in touch. Here's what we can do to help you:
1. Book the radio station slots for you
2. Save you VAT by settling the invoice ourselves
3. Keep you informed of when the ads will be on
4. Supply you with resources to give churches - audio, posters and copy for websites - to help them catch the vision and back it in prayer
5. Advise churches on a year-round media engagement strategy
If you can help, we need to know urgently. If not, we'd love to hear from you about anyone else you think who's a local "mover and shaker" in your patch - someone in touch with local churches who can catch this vision and make a difference this Christmas. All they have to do is raise the money locally - we can do the rest.
Thank you for reading this, and God bless your work.
D:Sign is a three part resource. It is aimed at stimulating conversations on what living life to the full might look like for people at any stage of their life and any stage of their faith journey (or none).
For more information please read the article below:
Please find below information about an event that is happening this weekend. There is the possibility of four future events which we will let you know about once dates have been confirmed.
Asian Mission Partnership Day: an opportunity to build partnerships for reaching South Asians
Saturday 26 November, Wolverhampton
This event is run by Jewels in His Crown and the South Asian Forum and is for all involved in mission amongst South Asians in the UK and for Churches and individuals who would like to get involved. Please see the attached invitation letter and flier:
Handing on the Torch –Sacred words for a secular world
Synopsis of 2012 course
Christianity is the largest movement our world has ever seen. It continues to grow at an immense pace – especially in Asia (including China), Africa and Latin America. At the same time, Christianity in the West struggles to grow and – perhaps – even to survive. In this course we consider some of the reasons for this and what it might mean for individual Christians, for churches and for Western culture, in a world where alternative beliefs are increasingly on offer.
The participants on the course CD are:
The Archbishop of York, Dr John Sentamu
Rachel Lampard, who is responsible for the Methodist Church’s engagement with political issues
Clifford Longley JP, RC journalist and broadcaster
Please find attached the November edition of the Christian Nightlife Initiatives newsletter. The newsletter is our opportunity to continue story telling about all exciting things that are going on across the country in the night time economy and the wider community.